BigCommerce is a website builder that is mostly for people who want to start their own online business (without worrying about having to code anything or involve developers). SEO BigCommerce is an important part of a website that uses BigCommerce. Here are some tips from BigCommerce SEO experts on how to get the most out of BigCommerce SEO.
1. Get your page titles right.
One of the most important SEO factors is the title of a web page. It is a key piece of information that search engines use to decide how to group and rank it. The title of your page is the most important part of a search result (as well as at the top of browser windows). It would be helpful if you never put titles on your BigCommerce pages or posts that aren’t clear. They should also start with your “focus keyword” if possible.
2. Use the right headings
SEO experts at BigCommerce say that people who build and update their websites with platforms like BigCommerce sometimes make the mistake of ignoring the headlines. Instead of using headers (H1, H2, H3, etc.) to divide their content, they often use bold or capitalized text like a webmaster or web editor would. This causes a few problems.
- First of all, it can look kind of ugly.
- Second, it makes it harder for people who have trouble seeing to understand your information when they use screen readers.
- The third and most important choice for BigCommerce SEO is that it makes it much harder for search engines to understand and crawl your content.
3. Make sure pages and products have interesting meta descriptions.
Meta descriptions are the short summaries of a web page that appear under the blue links that can be clicked on the page of search engine results. Google says that meta descriptions are not used to rank websites. A well-written meta description could get more people to visit the website, which would increase the clickthrough rate of the page (CTR). Now that most SEO experts think that a page’s clickthrough rate (CTR) is a ranking factor (since search engines favor results with higher CTRs), it’s important to write good meta descriptions.
4. Give your images Alt text and optimized file names
When indexing a website, search engine algorithms look at more than just the words on the page. They also look at the photos. It is done by looking at the “alt text” and the file names of your photos. So, in BigCommerce SEO, you need to make sure that both are up to par.
5. Use URLs that aren’t dirty
Google likes it when URLs are “clean.” URLs that are “clean” are short, clear, and easy to understand.
6. Include rich snippets in your content.
Rich snippets, which are “structured data” that can be added to your content to help searchers and search engines understand what a page is about, are very important for your website’s search results.
7. Put your attention on making great content and building links to it.
Many online store owners are so focused on their product catalogs—the photos, descriptions, keywords, and so on—that they overlook one of the most important parts of SEO: writing unique content (usually in the form of a blog post).
Sites with long, detailed posts about topics that people are interested in can rank high in search results, especially if they have a lot of high-quality links from other sites (called “backlinks”).
Conclusion
Want to make sure that as many people as possible see your goods? Check out our seven tips for getting your Bigcommerce products to the top of the list. With these tips, you can get the attention you need and boost your sales. Contact our team at AlwaysOpenCommerce.comif you need help with Bigcommerce custom design. We can do all of your picking and packing for you!